User experience (UX) can be in details

Wall of Tweets, our twitterwall is often shaped thanks to the continuous feedback that we are receiving from hundreds of users and customers. But there is one thing that we’ve noticed that users are always pointing out. If they see it – of course.

It is about those little big details. Though you can sometimes even miss them, once you see them they provide you with certain emotions of gratification and satisfaction. Again, if they have been crafted with passion and sense.

Today, I’d like to share one of those little details that we have introduced for the first time last week at WebFest.me conference in Budva, Montenegro. Internally we call it “flashing logo”.

We wanted to provide speakers and other distinguished guests with somewhat special treatment and user experience. In the sea of tweets, sometimes it makes sense to make sure that some of them are different. We’ve been experimenting with this approach for a while now – first case was with our client European Union – they wanted to have tweet from President Herman Van Rompuy to appear in typical European blue background with yellow stars. But that was just the beginning. Few weeks ago, famous DJ Tiësto asked for a similar thing – to have his tweets appear differently from others. And we did it…

However, we’ve been trying to figure out next little big thing that no one has asked for but that will undoubtfully make users happy. Then our Creative Director, Antun Debak suggested that we add “flashing logos” – basically, very simple feature that would show logo in the header of the tweet. For example, our friends from Netokracija had their own logo, journalist, bloggers and speakers have their logos or logos of their companies. Other had the generic .Me logo.

Wall of Tweets with flashing "Netokracija" logo featuring @blackshtef

Thing was a hit. We never announced it upfront, we waited and listened to the feedback and when people have started noticing it, they started to tweet about it – thus helped spreading the word about the product, its feature and conference.

Also, once again we got the confirmation that, while it is OK to listen to the users and provide them with what they want, it’s even better to anticipate their needs and provide them with what they will want when they see it. Creating the desire and related emotional response is something that can drive loyalty, change and build passion.